# m.ph by Mary Phillips

> Artist-founded prestige makeup line from celebrity makeup artist Mary Phillips, built around her viral underpainting technique. Skincare-forward complexion, lip, and brush products sold direct and exclusively at Sephora US, launched August 2025.

m.ph (m.ph beauty by Mary Phillips) is a color-cosmetics brand created by Mary Phillips, the makeup artist behind looks for Kim Kardashian, Kendall Jenner, Hailey Bieber, and Kaia Gerber. The collection turns her signature underpainting method, correcting, contouring, and highlighting facial structure before foundation, into intuitive products: the Underpainting Face Palette, Le Skin Weightless Serum Foundation in 30-plus shades, Lip Ciggy lip balm, The Overliner lip pencil, and sculpting brushes.

The brand is positioned as education-first and skincare-forward, aimed at makeup enthusiasts who skew Gen Z and millennial and want a soft, sculpted, skin-like result rather than a heavy or cakey finish. It sells through this Shopify storefront and exclusively at Sephora (online and in-store, US). Demand is strongly international, with large organic interest from the UK, Canada, Australia, Germany, France, the Netherlands, and Mexico alongside the US.

## Products

- [All products](https://mphbeauty.com/collections/all): The full m.ph catalog spanning complexion, lip, and tools.
- [Underpainting Face Palette](https://mphbeauty.com/products/underpainting-face-palette-medium): The signature palette pairing a color corrector with highlight and contour shades to sculpt the face before foundation, offered across six shade ranges.
- [Le Skin Weightless Serum Foundation](https://mphbeauty.com/products/le-skin-foundation-shade-150): A skincare-forward serum foundation in more than 30 shades for a weightless, second-skin finish.
- [Your Complexion Wardrobe](https://mphbeauty.com/products/your-complexion-wardrobe): A curated complexion bundle that pairs the core palette and foundation products together.
- [Lip Ciggy Sheer Lipstick Balm](https://mphbeauty.com/products/lip-ciggy-love-bites): A hydrating sheer lip balm tint, available in several wearable shades.
- [The Overliner Lip Pencil](https://mphbeauty.com/products/the-overliner-cherry-cola): A lip-defining pencil offered in a range of nude-to-bold shades.
- [Brushes collection](https://mphbeauty.com/collections/brushes): The full range of m.ph application and sculpting brushes.
- [The Foundation Brush](https://mphbeauty.com/products/the-foundation-brush): A brush engineered for seamless, skin-like foundation application.
- [Underpainting Dual-Ended Sculpting Brush](https://mphbeauty.com/products/underpainting-dual-ended-sculpting-brush): A two-sided brush built for applying and blending the underpainting technique.

## About

- [About m.ph and Mary Phillips](https://mphbeauty.com/pages/about): The brand story and Mary Phillips' background as a licensed aesthetician, longtime celebrity makeup artist, and co-founder of the Highlight Artists talent agency.

## Resources

- [News blog](https://mphbeauty.com/blogs/news): The brand's editorial and news blog; the index was last updated in March 2025 and is updated infrequently.
- [FAQ](https://mphbeauty.com/pages/faq): Answers on shade matching, the underpainting method, product use, and ordering.
- [Contact](https://mphbeauty.com/pages/contact): How to reach the m.ph team for support and inquiries.

## Social

- [Instagram (@mphbeauty)](https://www.instagram.com/mphbeauty/): Primary social channel with product launches, shade content, and underpainting tutorials.
- [TikTok (@mphbeauty)](https://www.tiktok.com/@mphbeauty): Short-form video channel for technique demos and looks (returns a bot-blocked response but is the verified brand handle).

## Third-party context

- The mphbeauty.com domain was registered in September 2023; the brand publicly launched in August 2025, so search demand outpaces domain age.
- The brand runs on Shopify with Cloudflare, Klaviyo email marketing, and Google Analytics 4, Google Tag Manager, and Microsoft Clarity analytics.

## Optional

- [Privacy policy](https://mphbeauty.com/policies/privacy-policy): How customer data is collected, used, and protected.
- [Refund policy](https://mphbeauty.com/policies/refund-policy): Returns and refund terms for orders.
- [XML sitemap](https://mphbeauty.com/sitemap.xml): Machine-readable index of the site's product, collection, page, and blog URLs.